Gatorade target market demographics

Here are just some examples that include targeting tactics of Red Bull and Gatorade. Dewyane Wade a Marquette University alumni has been with Gatorade since 2005 3 Demographic The demographics of the Gatorade target market.

Dewyane Wade a Marquette University alumni has been with Gatorade since 2005 3 Demographic The demographics of the Gatorade target market.

Gatorade target market demographics. Gatorades primary target demographic is athletic males in the 25-34 age category. Since 2010 Gatorade has been looking to expand its audience. It may be considered a sports drink but what do we actually define as a sport.

The goal for Gatorade is to continue delivering growth in the 4-6 range. The target market profile groups that Gatorade focuses on are athletes and teenagers. Gatorade is designed for athletes because it replenishes the body with electrolytes and carbohydrates before during and after an intense workout.

Gatorades new G series includes three phases. Prime Reform and Recover. 1Gatorades primary target market PTM are the youth leading an active lifestyle Demographics pre-adults 13-24 MF social class ABC single Lifestyle athletic into sports active individuals Behavior 8 fl oz before during or after activity thirst quenching prevent dehydration.

Young adults aged 18-25. Both male and female. To people who have active lifestyle and sports lover.

Gatorade is produced to motivate consumers and fulfill their needs of energy. Athletes and sports lovers. Michael Jordan was the first celebrity to use Gatorade.

100 billion of Gatorade bottles are sold every year. Gatorade stole Michael Jordan from Coke. Over 46 of sports drink market is dominated by Gatorade.

More than 26 flavours of Gatorade has been stopped producing. Here are just some examples that include targeting tactics of Red Bull and Gatorade. Teenagers are Gatorades target market and this is evident when they released the new G Series drink in the Market targeting 13-17 year olds whilst the G Series.

Appendix Exhibit 1 Gatorade possessed some surprising results when looking at age. 1337 of Gatorade consumers are 25-39. 1463 of Gatorade consumers are 30-34.

1156 of Gatorade consumers are 35-39. 1256 of Gatorade consumers are 40-44. 970 of Gatorade consumers are 45-49.

78 of Gatorade consumers are 55-59. Demographic The demographics of the Gatorade target market are active males aged 18 to 25. They can be students just starting their career or.

PepsiCo segmentation targeting and positioning. It is important to specify that PepsiCo portfolio comprises 22 brands including Pepsi-Cola Lays Mountain Dew Gatorade Tropicana and others and the Table 2 above specifies PepsiCo target customer segment in general by focusing on the common characteristics of positioning of brands within PepsiCo portfolio. The demographics of the Gatorade target market are active males aged 18-25.

They can be students just starting their career or well established regardless of status the majority of them believe they are athletics. They grew up idolizing many different sports athletics and teams which still have an influence. They make very wide variety of.

POWERade Zero will be marketed as fitness water to the more mainstream health-conscious demographics. Target Markets POWERades target market is serious athletes casual athletes and carbonated beverage drinkersThe target age demographic is between the ages of 13 and 40 keying in on those who are in college. The numbers told a story.

Though the brand acted like the PepsiCo property it was blasting mass-market advertising to men ages 18 to 49 Gatorade consumers had defined themselves. Michael Jordan one of the greatest basketball players ever certainly helped Gatorade sales with campaigns like Be Like Mike. Dewyane Wade a Marquette University alumni has been with Gatorade since 2005 3 Demographic The demographics of the Gatorade target market.

Is the sports drink segment poised for growth. Or are consumption trends changing over the next five years. See the trends here.

The G Series core target is the 13- to 17-year-old high-school athlete while G Series Pros target is the 16- to 24-year-old who is in the business of being athletic whether. Moving forward its time to analyze the target market this brand has chosen. For that purpose lets watch this commercial.

As the main participant of this commercial Lululemon Athletics has chosen Sara Clark. Sara Clark is the companys yoga ambassador who is also a certified vinyasa and mindfulness teacher. How to Define Your Target Market Look at your current customer base.

Who are your current customers and why do they buy from you. Check out your competition. Choose specific demographics to target.

Consider the psychographics of your target. The paper analyzes the demographics Gatorade targets the companys strategies for persuading those demographics. Analysis of Gatorade in the sports drinks industry 10 Past Marketing Efforts analysis 12 Competition 13 Target Market 15 Marketing Plan 18 Marketing objectives 18 Marketing strategies 18 Evaluation of the potential budget 25.

View shopper profiles and key metrics for a variety of brands and retailers including demographics top channels and trip types. Gatorade uses this targeting strategy to serve two or more segments that are well defined and designs for each of them a distinct marketing mix. It is a suitable marketing strategy for Gatorade as it has the potential to generate higher profits as well as large market shares Jobber.

Market share of Gatorade Performance in the US. 205 Volume sales of sports drinks worldwide 247bn cases Sports nutrition market overview. Global sports nutrition supplement market.